MURRABIT has made a renewed effort to espouse its virtues as a food producing district.
Two of the Murray River community's most prominent long-term farmers, Dick Walters and Hugh Webb, launched a new agricultural prospectus this week in a revised approach to promote the district's farming credentials.
The two retired farmers launched the prospectus on behalf of the innovative Murrabit District Advancement Association in an effort to attract investors to support the farming district's economy.
The association was the organisation that brought us the iconic Murrabit Country Market. It has now adopted an entrepreneurial approach to attract new farming investment.
District residents, including farmers from both sides of the Murray River, gathered on the river bank this week to hear Mr Walters and Mr Webb share their vision about using creative positive promotion to seek agricultural investment.
"Not that long ago, every piece of land across this district was fully productive, whether it be dairying, citrus, beef, sheep, hay production or cropping," Mr Walters said.
"While we have seen the vast changes over the past 20 years, we still have good soil, access to irrigation water and an ideal climate.
"I am very proud of how the younger generation has embraced the development of this prospectus and produced a professional document that can be used to attract attention to our district."
The prospectus is a booklet that profiles the Murrabit community, and how the rich farming economy draws in the education, health and recreational sectors to enable businesses to be established in the region.
The booklet also details how its climate and soil offers farming opportunities for a diverse range of products.
"The prospectus sells the Murrabit district in a positive light and hopefully this will lead to new opportunities for our community in the future," Mr Webb said.